Velveeta still carries the stigma of being outdated processed cheese, and despite the successful rebranding and initial buzz of La Dolce Velveeta, Gen Z needs more engagement to fully see it as their essential must have for living an unapologetically pleasure-filled lifestyle
Insight:
In a world where Gen Z lives fast paced lives, there's a need to remind them to carve out moments for themselves and indulge in small pleasures, positioning Velveeta as their go-to for embracing the La Dolce Velveeta lifestyle.
Execution:
"A day in the life of" style videos where influencers take us through their busy day, pausing to indulge in Velveeta as a moment of pleasure and self care, showcasing how Velveeta fits seamlessly into their lifestyle.
