Life be life-ing. Between traffic, late-night work, and chaotic mornings, the small things that usually bring us joy can start to feel... dull. Minute Maid is often seen as just another juice—good, but not something people actively reach for to lift their mood or change their day. We want to shift that.
The Insight
Sometimes all it takes is something small to change your whole vibe. A sip of something refreshing can remind you to slow down, breathe, and feel a little more like yourself. People are constantly looking for easy ways to reset, and Minute Maid can be that quick pick-me-up they didn’t know they needed.
Sometimes all it takes is something small to change your whole vibe. A sip of something refreshing can remind you to slow down, breathe, and feel a little more like yourself. People are constantly looking for easy ways to reset, and Minute Maid can be that quick pick-me-up they didn’t know they needed.
The Execution
A series that turns everyday frustrations into feel-good moments. Each video opens in black and white, symbolizing the stress or monotony of the moment. Then, the character grabs a Minute Maid. As they take a sip, the scene slowly shifts into color. Everything gets a little brighter, a little easier. They’re still in traffic, still at work, still dealing with the day, but now with a refreshed, lighter energy. It's not about changing the situation, it’s about changing how you feel in it. Minute Maid helps do just that!
A series that turns everyday frustrations into feel-good moments. Each video opens in black and white, symbolizing the stress or monotony of the moment. Then, the character grabs a Minute Maid. As they take a sip, the scene slowly shifts into color. Everything gets a little brighter, a little easier. They’re still in traffic, still at work, still dealing with the day, but now with a refreshed, lighter energy. It's not about changing the situation, it’s about changing how you feel in it. Minute Maid helps do just that!
