Capri Sun is iconic, but in today’s world, people forget how much joy is packed into that little pouch. It’s not just a kids’ drink—it’s a core memory. The brand needs to show up in a way that feels fresh, fun, and instantly relatable.
Insight:
Blowing air into an empty Capri Sun pouch is something we all remember doing—not because we had to, but because it was fun. It’s a small act of creativity that kids naturally do, and for adults, it instantly brings back memories of carefree moments and childhood joy.
Execution:
A looped video that taps into that playful energy. It opens with someone picking up an inflated Capri Sun pouch and realizing it’s empty. That sets off a fun, over-the-top journey through the house to find another one—checking the fridge, cabinets, random corners. Once they find it and take that last satisfying sip, they blow it back up and place it where the first one was, creating a loop. It’s silly, nostalgic, and super sharable, showing how Capri Sun isn’t just juice, it’s a whole vibe.
A looped video that taps into that playful energy. It opens with someone picking up an inflated Capri Sun pouch and realizing it’s empty. That sets off a fun, over-the-top journey through the house to find another one—checking the fridge, cabinets, random corners. Once they find it and take that last satisfying sip, they blow it back up and place it where the first one was, creating a loop. It’s silly, nostalgic, and super sharable, showing how Capri Sun isn’t just juice, it’s a whole vibe.
