Hi, I’m Cara (care-rah), a multifaceted creative passionate about making brands stand out on social and in real life. With 6 years of creative experience in art direction and event production, I excel at generating innovative ideas and executing them with precision, ensuring they align with brand standards while resonating deeply with target audiences.

As a beauty enthusiast with 8 years of experience as a hairstylist and makeup artist, I specialize in crafting tailored looks that enhance natural beauty, elevate features, and deliver precisely what clients envision. My insider knowledge of the beauty industry provides a unique edge in creating compelling content for beauty, fashion, and hair brands.

Recently, I completed One Club and TikTok’s One Creator Lab program, where I mastered content strategy and video production. I created content for global brands Kraft Heinz, Gillette, Velveeta and California Pizza Kitchen. I stay ahead of trends and create content that people can relate to, sparks emotion, educates and keep conversations going.

What I’m great at:

- Art directing innovative campaign ideas that seamlessly extend across multiple touchpoints, including social media, print, digital, and experiential activations.

- Crafting and executing content strategies that align with brand goals, ensuring consistency and impact across all platforms.

- Creating content that transforms experiential campaigns into immersive online experiences.

- Capturing visually stunning videos and editing them into compelling stories tailored to resonate with the brand’s audience.

- Connecting with audiences through authentic storytelling and creative expression, fostering genuine engagement.


If you’re looking for someone who thinks like an art director and can create content that people can’t stop talking about, let’s connect!

Email: caraestol@gmail.com 
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